Morning Reading: 5/13/07

Here are some Star Trek inspirational posters.  Perfect for your desktop background.

Web Development has 15 cool Firefox Tricks.  Too bad playing embedded Windows Media files isn’t one of them.  I use Firefox, but the WM problem is a pain in the ass.

A “body farm” has been scrapped due to buzzard concerns.  I guess a scarecrow wouldn’t help.

Mashable has 10 digital Mother’s Day gift ideas.

Richard Querin on photos + music.  I use Photostory all the time.  Here’s a video I made of my dad’s World War II scrapbook (link for feeds).

 

The New Water Coolers

Some folks are revisiting the Twitter vs Blogging thing tonight.

Fred Wilson says we are in the era of conversation.  That saying blogging is journalism and Twitter is not misses the point.  He says we will get our news from blogs and Twitter in the future.  I think that’s true to a point, but not for the reasons Fred talks about.

Tony Hung says that Blogging and Twitter are both journalism.  Part of this is semantics, but I don’t agree.  Not unless graffiti is journalism.

As I have said before, blogs and Twitter and bathroom walls are platforms for the distribution of content.  They are not a new species of content.  The gathering and accurate reporting of news is the lynchpin of journalism, not the medium in which that news is delivered.  There are blogs and print media and maybe even bathroom walls that are journalism.  And there are ones that aren’t.

So I don’t think blogs and Twitter and all those butt-ugly MySpace pages are going to magically turn into a distributed, global Wikipedia maintained and fact-checked by our collective online consciousness.  The platforms don’t make the content any more than the bottle makes the wine.

watercooler

Rather, I think blogs and Twitter are the new water coolers.  The places around which we share all sorts of information.  News, gossip, humor, photos, videos and music.  The bloggers who are fair, accurate and accountable will get more mindshare, just like the best story tellers get more ears at the water cooler.

There will be journalism.

Over time, more and more journalists will move to a blogging platform.  The main obstacle to that migration being the difficulty in taking the subscription (as in pay to read) model along with them.  As this inevitable migration happens, people will claim that blogging is reinventing journalism.

That’s not true.  It’s the journalism, or more accurately the journalists, that will reinvent blogging.

And you need not have a fedora and a old school press pass to apply.

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Stumbling Around

Mike Miller tagged me in the Next 5 Stumbles Meme.  The idea is to list your next 5 stumbles using StumbleUpon.

One of the biggest spankings I’ve received in the blogosphere was over my failure to pick StumbleUpon as a winner in Round 20 of my Web 2.0 Wars.  I’m still smarting over that one.  But I’ll tell you a little secret- other than to check it out during that round, I’ve never used StumbleUpon.

Until now.  I installed it the day I got tagged and have been using it for the past few days.  I’m not going to say anything that might get me clobbered again in the comments.  Such as, for example, that I like it OK, but don’t love it.  Or that I’ll probably uninstall it in a few days.  No sir.  Not going to say anything like that.

What I’m going to do is list my 5 stumbles and then tag some people.

My Stumbles:

1. The Size of Our World.  I didn’t realize that Earth was so much smaller than Jupiter and Saturn.  Some funny astronomer named a star after Beetlejuice.  If I had a star, I’d name it Patrick.  My kids would like that.  I once had a cat named Stevens.  Get it?

2. Pandora.  Man, maybe there’s something to StumbleUpon after all.  I love Pandora.

3. HassleMe.  Because sometimes in life, you just need to be nagged.  I have a team of people who do that for me every day.

4. BugMeNot.  I use this application all the time to avoid having to register with those stupid registration required newspaper sites.  There’s a nifty Firefox extension.

5. Nick Brandt.  Never heard of him before, but I like the photos.  A tad on the artsy side.

And now, I’ll tag the following StumbleUpon fans, who defended it so well in the comments to my prior post:

Sam
Mike
Shamir

I need two more.  A quick search for the stumbleupon tag at Technorati mandates (mandates I tell ya) that I tag Gabrielle of the Tech Chick blog.

And last, but not least, Joy, of the Blog of Joy, because she likes StumbleUpon.

I just tagged 5 people, none of whom I know.  I wonder if that’s cool or uncool?

Thanks to Mike for tagging me!

And thanks to Richard for commenting on my last post.

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Pre-Owned Cars, Unrequested Fission Surplus and Digital Consumer Enablement

They started calling used cars pre-owned cars as a marketing ploy to make people feel better about buying a used vehicle.  I’m not sure why people needed to feel better about it, but apparently they did.

And I just know I’ll feel a lot better about DRM infested songs if we start calling it Digital Consumer Enablement, or DCE.  I had to check to make sure I wasn’t at The Onion, when I read this nugget:

Speaking at a panel session at the NCTA show in Las Vegas Tuesday, Zitter [HBO’s Chief Technology Officer] suggested that “DCE,” or Digital Consumer Enablement, would more accurately describe technology that allows consumers “to use content in ways they haven’t before,” such as enjoying TV shows and movies on portable video players like  iPods.

No need to worry about all the problems, technological and philosophical, that DRM causes.  Let’s just give it a pretty name and everything will be all right.

As Joey deVilla points out, Mr. Burns would be proud.

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Evening Reading: 5/11/07

I like the New Radicals’ You Get What You Give, too.  But Joni Mitchell’s Court and Spark may be the most solid record ever made.  There’s not a song on it I would rate less than a 9.5 on a 10 scale.

On a related note, I have started looking to Wikipedia for my album links, simply because AllMusic is not link friendly.  They better change that before they become irrelevant.

I don’t really care who’s on the board of judges for TechCrunch 20, because I don’t really care about TechCrunch 20.  It’s like the WWF.  I know it’s out there, I sometimes come across the participants all pumped up and beating their chests, but it just doesn’t interest me.  Maybe if Wahoo McDaniel was on the board…then I might care.  Or Wonder Mike.  Or Big Bank Hank.

Frank Gruber has discovered a new poll making application.  I’m going to try it out, just because it is called Polldaddy.  I once thought about changing my name to Catdaddy.

[[[UPDATE: My beautiful poll won’t display, so I deleted it.]]]

It probably won’t work in feeds, so here’s the link for those who want to exercise their right to voice their opinion in this very important decision.

@Jackson: Big companies seem to like the Blackberry server best for pushing email.  I have one, but I would much rather have a Treo.  Or two cans and some string.  Or a conch shell.

TDavid has a good writeup on videoblogging.  If it’s harder than podcasting, then I want nooooo part of it.

I don’t understand any of this, but I felt compelled to link to it.

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Top 5 Lists Galore

Here are the Problogger Top 5 entries for Day 4. Let’s spread a little link love around.

The Top 5 Reasons Darren Rowse is a Marketing Genius

tomsawyerI need to do a Top 5 post so I can get a little link love, and maybe some cash, from Darren Rowse over at Problogger, which for some reason I always read as prob logger.  What better list than the five biggest reasons Darren is the blogosphere’s marketing genius.

So here they are, Letterman style:

5) He founded an emerging church, according to Wikipedia.  I don’t really know what an emerging church is, but it sounds brainy and sorta cool.  As long as he doesn’t start writing science fiction novels and hanging out with Tom Cruise.

4) He also founded a blog network.  I’m not really sure what a blog network is either, but I’ve never belonged to one, so they must have taste and standards.

3) He might be making $1.2M a year from blogging.  That is a pro blogger, by golly.  And even if he doesn’t, he makes at least $120,000.  That’s $108,000 more than Jeff Jarvis (according to the post linked above).  I’m not sure why I find this so funny, but I do.

2) He is the father of multi-level linking via his crafty Group Writing Projects.  He has a lot of juice in the blogosphere, so people crave links from him.  He gives out 2 links each to project participants and gets a zillion links in return, thereby multiplying his juice.  Someone could write a dissertation on the brilliance of this.  And the thing is- it’s a win-win deal.  Anyone can participate.  It’s sort of like the un-blogosphere.

1) I just spent over an hour writing this post, just for a couple of links and a 1 in a zillion chance to win a grand.

While I am poking a little good-natured fun here, let me say for the record that I have been a reader of Problogger for a long time, and Darren strikes me as a good guy.

And a marketing genius.

Bonus question for Darren and everyone else:  If you were a struggling blogger and you had $1,000 to use to increase traffic to your blog, how would you spend it?  Even if I don’t win the contest, I am thinking about budgeting some money to market Newsome.Org.  I’m not going to buy books, or tapes or go to some seminar.  But other than that, anything legal and moral is fair game.

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A Little Perspective Can Set You Free

Empathetic – showing empathy or ready comprehension of others’ states.
– The American Heritage Dictionary of the English Language

I’ve been thinking some about perspective as it relates to blogging and the blogosphere, in the wake of my Guy Kawasaki post and the resulting discussion in the comments.

perspectiveOne of the things that sometimes discourages me about the blogosphere is the way bloggers talk at, and not to, each other.  It sometimes seems like a room full of people talking to themselves in louder and louder voices.  Once in a while a few of them randomly happen to be talking about the same thing and what appears to be a conversation transpires.  Before long, however, the wave of faux conversation recedes back into the ocean of intrapersonal communication.

It’s an inefficient process, at best.  Driven, at least in part, by the egocentric perspective of thousands of generally remote and often anonymous bloggers.  In this case, when I say egocentric I am using the “viewed or perceived from one’s own mind as a center” definition, and not necessarily the “caring only about oneself” definition.

Upon reflection, I have been as guilty of this as (almost) anyone.  I blog because I like to write, and because I want to participate in conversations about topics that interest me.  It’s easy to assume that others share – or should share- my purposes.  When I try unsuccessfully to engage others in conversation, it’s easy to assume that my failure results from their unfairness, or the fact that I am on the outside of the mythical gate.  To get too caught up in that is to undertake the fool’s errand of trying to change those you don’t know, you can’t reach, and who don’t want to be changed.  And who as Hugh MacLeod points out in a comment here, may not need to change.

This epiphany occurred to me as I drove under a bridge on the way home from work the other day and saw a lone man on the bridge holding up a one-word sign that said “Impeach.”  In wondering what he really hoped to achieve by standing out there with that sign, I began to wonder what I hoped to achieve by holding up a post that says “Talk to Me” while the Scobles, Rubels, Wilsons, etc. hurry by on their way home.

Later that same day, I saw a post by Om Malik about some items he hoped to buy at some point.  I started thinking about Om.  Not in an egocentric “I wish he linked here more” way, but just about him as a person.  I thought about how many of his posts I have read and enjoyed over the years.  I thought about the fact that blogging is his job, and about how stressful jobs can be.  I thought about the fact that I have never once clicked on an online ad on any blog.  Then I bought him a CD at Amazon and had it shipped it to him semi-anonymously.  Just because I felt the need to show my appreciation.  Just because it felt right and good.

It felt even better when I saw that it brightened his day.  Whatever Om got out of it, I promise you I got more.

Today, I saw this post by Ayelet over at Blonde 2.0.  She talks about the borders between our personal and private lives, and the beauty of presenting ourselves to the world- as we are, without the need to treat our online presence as some sort of living billboard.  In other words, to be people.  And to treat each other as people.  Not avatars, and not as some dehumanized screen name.  I like everything she said in that post, but this passage really summed it up for me:

[D]on’t be afraid to show the world who you are. Not just the you during office hours, but the whole you. If a company doesn’t want to hire you based on that, you’re probably better off without them.

Amen.

My favorite blogs are the ones who show the entire person.  Blogs like Rob Barron‘s, that have made me cry at times and smile at other times.  Like OmegaMom‘s, which makes me wish that her daughter and Delaney could be friends.  Like John Watson, who finds philosophy in conversations with his kids.  Lynnster, whose musical education closely mirrors mine.  The list goes on and on- and it will.

People from my work life have discovered my blog.  I knew it would happen when I started doing it.  It’s always a little scary to put yourself out there.  But as Ayelet says, we are who we are, and there is freedom and efficiency in just letting down your guard and trusting yourself.  Who we really are is the best resume of all.  Other than a few well-meaning jokes about my little online journal, I have never once had a negative reaction to my blog.  And I have had more than a few people tell me that it makes them more comfortable to see who I am away from work.

We can’t change the blogosphere, and we can’t make others embrace our blogging philosophy.  What we can do is try to see things from other points of view.

That’s what I’m going to do.

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Hiding in Plain Sight: Google and Your Name

The Wall Street Journal published an interesting article about names and Google ranking- the importance of being findable via a Google search.  Among other things, the article reminds us that Google is not just about web search.  While I haven’t really thought about it like this before, Google is a multi-purpose tool for me.

It is my spell-checker.  I search for the word, and it either confirms I’m correct or asks me if I meant [correct spelling].

It is my direction finder.  I type in the address and it gives me a map, and a link to Google Maps, for a bigger map and directions.

It is my lyrics finder for the lead ins I sometimes use for my blog posts.

It is my dictionary, leading me to the Free Dictionary.

Sometimes, it’s my people finder.

But it’s not as good at finding people as it is other information.  I search for my old buddy Carter Via, and I get to places named Carter via all sorts of routes.  I look for my cousin and get zip.  A search for my old friend Kevin Morris leads nowhere, unless I add our hometown.  Then it returns my failed friend fishing experiment (which was a rousing success compared to my failed Flickr experiment).  It all comes down to how well your name Googles, as the WSJ puts it.  And to Google well, you need an effective platform, which as Scot Karp points out, is not always easy to come by:

The problem for most people is that they don’t have a platform for influencing their identity in Google or other search engines. Anyone can start a blog, sure, but that may not help if your name is John Smith, or even a less common name if you don’t get any inbound links.

Most bloggers Google well, since they generally have a significant online presence.  Earl Moore is number 2, behind a baseball player nicknamed Big EbbieMathew Ingram is number 1 for both the way he spells it and the way he doesn’t.  Mike Miller is number 13, behind another hoops player and a couple of clownsTom Morris is number 2, behind an institute for human values.

Ken Yarmosh offers a roadmap for putting your name on the Google map.

My name Googles pretty well.  I’m number 1 for both Kent Newsome and Newsome.  My work bio is number 2 for Kent Newsome.  The benefits of a long online presence and a somewhat uncommon name.  My two oldest kids are number 1.  Raina is number 4.  Some odd blog post that seems to mention her is number 1.  Luke is too young and has too common a name to make the boxscore. Yet.

I certainly wouldn’t change my name to Google better, like someone mentioned in the WSJ article, but I do see the benefit of Googling well.

How well does your name Google?

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This Career Will Self Destruct in 10 Seconds (or "Hey, Let's Close Our Deals in Second Life")

Steve Rubel, whose opinion I respect, says he believes 3D virtual worlds are going to become a place where people will increasingly spend time and conduct business online.

Spend time, probably.  Conduct business?  Depends on what you mean by business.

If by business he means sell virtual land and houses, OK.  If he means maybe sell some real-world books and records, OK.  If he means PR business, which I suspect he does, maybe.  In a let’s build a cool structure, put our flashy logo on it and hire an intern to chat up the people and animals that fly over sort of way.

But if he means business as in the kind of big corporate business run by that gigantic percentage of the population who have never heard of Second Life and/or think it’s some online video game (which largely it is, all the square peg stuffing notwithstanding), he’s smoking crack.

Steve says Nasdaq should start an exchange in Second Life.  It seems they might actually be interested in doing that.  What’s next, NYSE in World of Warcraft?  AMEX in Sims Online?  CME in Webkinz World?

I’m trying to imagine how it would go if I called up one of my clients and told him/her that we should start doing business in Second Life.

[Ripple effect as we fade to a dream sequence, which begins with Kent dialing a phone number from his chaotic office.  Several people stand by nervously, with reams of paper in their hands.]

Kent: Hey Bob, how ya’ doing?
Client: Fine, how ’bout you?  Are we ready to close the acquisition of that office building portfolio?
Kent: Just about, that’s why I’m calling.  I think we should call the seller’s representatives and see if they want to have the closing in Second Life.
Client: What?
Kent: You know, that virtual world that was on the cover of Business Week a few months ago.  We could all create some avatars.  I think I’ll use a zebra head.  Then we could meet over at this castle I built and shake virtual hands.  Then maybe we could take a spin on my dance pads.  I found this great 80’s station that streams to my parcel.
Client: What in the world are you talking about?
Kent: It’s the new thing.  All of the A-List bloggers are talking about it.
Client: What’s a blogger?
Kent: It doesn’t matter.  Look, just get on the internet.  It’s that little blue “e” at the bottom of your computer screen.  Click over to Second Life and register.  I have to wait until I get home to do it, because our corporate firewall blocks Second Life.  They don’t realize it’s a business tool.
Client: Stop messing around.  Do we have wiring instructions from the seller?
Kent: No, I told them we’d pay with Linden Dollars.
Client: Have you been drinking? C’mon, man, we’ve got a big deal to close.
Kent: Look, I’m just trying to drag you into the 21st century.  Remember when you said email was too hard?  Now you can send emails even when your secretary is at lunch.  Second Life is the same way…only you have to ignore all those XXX rated stores on every corner.  Just pretend you’re in Houston and walk right past ’em.
Client:  Look, I need you to stop goofing around and get my deal closed.
Kent: Did I mention that you can fly in Second Life?
Client: [click]
Kent: Bob…hello…Bob…are you there?

Somehow, I don’t see it happening.  Sure, 3D worlds tap into the human need to fantasize and socialize.  A need that likely arises due to the real world stresses of real world jobs.  Jobs that, for most of us, are about as far away from Second Life as possible.

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