They started calling used cars pre-owned cars as a marketing ploy to make people feel better about buying a used vehicle. I’m not sure why people needed to feel better about it, but apparently they did.
Speaking at a panel session at the NCTA show in Las Vegas Tuesday, Zitter [HBO’s Chief Technology Officer] suggested that “DCE,” or Digital Consumer Enablement, would more accurately describe technology that allows consumers “to use content in ways they haven’t before,” such as enjoying TV shows and movies on portable video players like iPods.
No need to worry about all the problems, technological and philosophical, that DRM causes. Let’s just give it a pretty name and everything will be all right.
As Joey deVilla points out, Mr. Burns would be proud.