Quote of the Day

Esther Dyson on Google and Yahoo and click fraud:

[T]his thing won’t get cleaned up until the advertisers – the ones who inject the money into the system in the first place – start requiring more accountability from their partners, starting with Google and Yahoo! and ending where the money ends.   As a collection agent, Google and Yahoo! may not really care…until they are told to care.

If I were the CEO of one of the big online ad buyers, I’d call my marketing director into my office and make him or her explain this to me.  I’d want to know exactly what my company was doing to demand that Google and Yahoo become part of the solution and not part of the problem.

I’d make sure my marketing department wasn’t asleep at the switch in the name of budget allocation protection.

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Seth Godin on the 8 Free Things

Seth has a post about the 8 free things that every site should do. Let’s take a look.

1. Register with Technorati.

I agree with this. Technorati is the best way to see who is talking to you, so you can talk back to them. It’s also the best way to see what other sites are making you an involuntary correspondent by hijacking all of your content in the name of a little click fraud. I haven’t been to New York in a decade, but I’m a regular correspondent for one site based there. I wonder when my paycheck will arrive?

Technorati is also good for your ego, because every time your linkcount starts to get too high, it will magically get cut in half.

It’s not perfect, but I still like and use Technorati daily.

2. Become a Digger.

I’ve been on record for a long time as not terribly excited about Digg. But when I read that post the other day about Digg and Netscape, I dipped my toe back into the waters a little, visiting Digg and registering for Netscape. I added Digg and Netscape submission buttons to the bottom of my posts- so readers, please submit away.

I’m not sold, but at the moment I am willing to consider that Digg and Netscape may be good places to find news for my Morning Reading series, and possibly to attract some traffic.

We’ll see.

3. Build a Squidoo Lens

I haven’t got the slightest idea what this is. Let me go investigate….

OK, I’m back. I’m still not really sure what Squidoo is, but by golly I have a lens. The only thing I know for sure is that as soon as I have earned $1 million, Squidoo will send my earnings to Rabbit Rescue. I bet Shelley will send her earnings to Squirrel Rescue.

4. Get Your Team to Spread the Word

Well, first I have to have a team. Anybody want to be on my team? Lucky Dog would be happy to be on the Newsome.Org team, but he can’t type or spread the word. Unless the word is “Woof,” and I don’t think that’s the word.

But, he can chase small mammals. Like squirrels.

I’m going to have to put this one on hold for a bit until I can gather a team.

5. Issue a Press Release

OK, here’s mine.

“Newsome.Org, a blog written by developer, lawyer, musician, father, and all around cool guy Kent Newsome is a great blog that everyone in the world should read. The web address is www.newsome.org. For more information, please contact Newsome.Org’s public relations officer, Lucky Dog at luckydog@newsome.org.”

Paging Lee Gomes: Hey Lee, can you do me a favor and pass this along to whoever is doing the front page story for tomorrow? Thanks.

6. Get a Sister Site for Testing

Well, my sister is still on dial-up and hasn’t even agreed to sign up for Flickr, so I’m thinking this one might be tough. Hang on while I call her….

Well, she couldn’t get the internet to come up in Outlook Express, which is the only internet application she ever uses. So I took things into my own hands.

Here’s my sister site (well, post anyway).  So check that one off the list.

7. Google Analytics

I have this one already, thereby proving once again that Seth is getting all of his good ideas from me.

Maybe Mike Arrington’s trademark lawyers can write Seth a letter on my behalf. I’ll settle for half the proceeds from the sale of his next book.

8. Don’t Be Boring

Uh Oh. This one might be tough.

Here, to prove that I am not boring, is a random passage from Wuthering Heights:

I refused staunchly. At length her suspense was ended: the travelling carriage rolled in sight. Miss Cathy shrieked and stretched out her arms as soon as she caught her father’s face looking from the window. He descended, nearly as eager as herself; and a considerable interval elapsed ere they had a thought to spare for any but themselves. While they exchanged caresses I took a peep in to see after Linton. He was asleep in a corner, wrapped in a warm, fur-lined cloak, as if it had been winter. A pale, delicate, effeminate boy, who might have been taken for my master’s younger brother, so strong was the resemblance: but there was a sickly peevishness in his aspect that Edgar Linton never had. The latter saw me looking; and having shaken hands, advised me to close the door, and leave him undisturbed; for the journey had fatigued him. Cathy would fain have taken one glance, but her father told her to come, and they walked together up the park, while I hastened before to prepare the servants.

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Games People Play: Newsome Family Games

I’ve really enjoyed Mike Miller’s Be a Good Dad blog.  It keeps me thinking about my most important job- being a good dad to my kids.

One of my great joys is playing games with my kids.  Here are a few of the games we play.

The Game

This car game is a Newsome family original, though I bet many families have made up similar games.  Luke is too little to play, so we divide up into two teams.  One parent and one kid on each. Each team counts the following things (only the first team to point it out gets to count it): Volkswagon Beetles, police cars, school buses, taxis, planes, helicopters, water towers, cats, dogs, mommy cars and daddy cars (being the same make, model and color, but not necessarily the same year).

This is our most long-standing game, and is simply called “The Game.”

The Alphabet Game

This car game is the same one played by generations of families.  In our version, it’s each player for himself (no teams).  Only one letter per sign can be counted, so if one person gets a letter from a big sign first, the other players can’t get any letters from that sign.  Pylon signs, even those with multiple panels, are considered a single sign.  The kids can use license plate letters (very helpful for the X’s and Z’s), but the grown-ups can’t.

Before Delaney could identify letters, we played a derivative of this game called the sign game, similar to “I Spy,” in which we took turns pointing out a sign (“I see a Wendy’s sign”).  If someone sees it before it’s out of view, it becomes that person’s turn.

I Spy

“I spy with my little eye…a lizard.”

This classic game is a restaurant favorite of ours.  Players can ask for the following hints: high, low or medium; in this room (since you can often see outside or into other rooms at restaurants); statue or not (since many of the restaurants we go to have little ceramic, concrete or plastic animals, etc. scattered about).

Who’s Missing

This is our current favorite.  I like it because it teaches concentration and memory.  One of the kids will assemble 10-15 of their little plastic animals.  Most of them are dogs, cats or other small mammals and they are 1 to 2 inches tall.  My kids name all their toy animals, and so most of them have permanent names.  The kids will teach me the names of the animals, and then remove one or two of them while I close my eyes.  I have to figure out which ones are missing and tell them by name.  Then I do the same to them.  It’s a lot more fun than it sounds, and the kids really get into it.

The secret is to move some of the ones you don’t remove around to mess up the pattern.

Family Soccer

I’ve talked about this family staple before.  We have a small soccer field in the yard.  Either I play one of the kids one on one, or we have two teams, with one kid and one grown-up on each.  There are trees at roughly the 40 yard line that grown-ups cannot go beyond.  In other words, an adult can’t get too close to the other team’s goal, so their kicks have to be from pretty far away.  The kids can go anywhere thay want, including right to the opponent’s goal.

These rules make it surprisingly fun and competitive, though the rules will have to be adjusted soon to give me a chance, since my kids are getting bigger, faster and better at soccer.

We have lots of other games we play, including board games like Sorry, Trouble and Clue.

What are some of your favorite family games we should try?

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A Growing Chorus of Reason

Amid the wild cheering and vast overvaluation that continue to inflate the Web 2.0 circus tent is a growing chorus of reason, trying valiantly to insert some logic and business sense into the conversations.

Dick Parsons, CEO of Time Warner, says what every other right-thinking CEO in America must think- that YouTube and Facebook are being overvalued.

Fortune Magazine has a story about Google’s chaotic search for it next big hit, which would be its second:

[I]t’s clear from Google’s tentative lurches into new forms of advertising and its spaghetti method of product development (toss against wall, see if sticks) that the company is searching for ways to grow beyond that well-run core.

Business Week has a cover story on click-fraud, the dark side of online advertising which has resulted in a growing distrust of the online advertising model:

In June, researcher Outsell Inc. released a blind survey of 407 advertisers, 37% of which said they had reduced or were planning to reduce their pay-per-click budgets because of fraud concerns. “The click fraud and bad sites are driving people away,” says Fleischmann. He’s trimming his online ad budget by 15% this year.

Meanwhile, a few bloggers continue to ask the questions a lot of the Web 2.0 cheerleaders don’t like to hear.

Nick Carr talks about lowered estimates for online ad spending.

Warner Crocker, who in a later post says I am a navel-gazer, asks the great question that my belly button lint has spelled out so many times before:

I’m still puzzled by the hustle to move everything to a web-service with money based on advertising (I know not every web service goes this way, but most have at least an eye on that model) when we have a culture that, in general despises advertising of any stripe. But yet, onward we go as we stick ads on this service and that.

The out of whack scale of much of Web 2.0 is the culprit for both the bubble blowing insanity and the cautionary chorus.

Until enough people demand that reason, good business sense, a sustainable revenue model, and some semblance of scale be introduced into the equation, we will always have the barkers hollering cash at the door to the tent and a crowd of people clutching their wallets and wondering whether they should step inside the tent or join the chorus.

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RanchoCast – September 22, 2006 Edition

No particular theme- just great music.

I play some great, hard to find songs by Guadalcanal Diary, Love Tractor, Country Joe McDonald, Dr. Hook & the Medicine Show and more. The rare vinyl segment consists of a great Stoney Edwards number and one by Leon Russell I bet you’ve never heard.

If you enjoy the RanchoCast, a great mix of classic rock, alt. country, rare vinyl, blues and tech talk, please tell your friends about it.

Morning Reading: 9/22/06

Windows Media 11 will be DRM-crazy, with no way to back up your licenses.  This is one of the many reasons why I have never and will never buy DRM-infested music.

Here’s a page with lots of handy geometry links.

Dumb Little Man on Why Top Employees Quit.

TechCrunch has a post on the redesigned MeeVee site.  I have been using MeeVee a little.  The thing that kills MeeVee for me are those video and other ads that pop up when you click on a show for episode information.

Jeremiah Owyang reports that Paypal will soon offer online storage.

Beware the dangerous TIVO.  I don’t think I watch more TV since I’ve had TIVO, but I do watch different TV.

Zooomer has announced a new email feature.

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Look Out Mama There's a White Boat Comin' Up the River

With a big red beacon, and a flag, and a man on the rail.

Last night I wrote in another post that people who think the blogosphere is their road to riches don’t want to engage those who raise issues that might make people think the oasis up ahead is a only a mirage.  I implied that the reason they don’t is often because they have not thought about some of the issues raised and prefer to try to ignore the skeptics into silence.

And then I fire up my feeds this morning, and find one of the most unbelievable posts I have ever read.  Strike that- one of the most unbelievable things I have ever read.

Mike Arrington, the head cheerleader for Web 2.0 and the blogosphere’s biggest star, bashing the guy who writes Dead 2.0.  Let’s examine some quotes.

Mike says “He’s taken some hard and sometimes unfair shots at startups and at individuals (yes even me), and a lot of people probably don’t like him very much for what can be considered unfair attacks on them or their companies.

Where to start?

Well, for one, the “unfair shot” at Mike was a post, partly critical, partly complimentary and likely somewhat tongue in cheek, about the happening that is known to some as TechCrunch 7.  In fact, Mike himself responded to the post and, at least then, didn’t seem too upset by it.  Regardless, while the post did poke fun at the blogstar mentality, I didn’t find it to be all that mean spirited.  If you want to be a star, that sort of thing comes with the territory.

And it was certainly not as bad as calling someone as asshole in a post title, as Mike has been known to do.

And then this little nugget, from Mike’s post:

Should he be fired?

???

Later, Mike changed “Should” to “Will” and added a new final paragraph suggesting that this (whatever this is) will likely blow over.  And he even gave lip service to freedom of speech.  But even with the change, is Mike honestly suggesting that the Dead 2.0 guy should or might get fired for expressing his opinions in an anonymous blog?  What if his opinions had mirrored Mike’s exactly?  Should/would he be fired then?

Either there is a lot more to this story than meets the eye, or Mike is so far off base here that he can’t hear or see the game.

The so-called outing of the Dead 2.0 guy came via this post by Nic Cubrilovic.  His post also contains some good information about anonymity- or the lack thereof- in the blogosphere.  Nic did not give the name of the Dead 2.0 guy, a decision I applaud.  He just made it clear that he knows who he is.

Isn’t Nic the same guy who is rumored to be the editor of the new TechCrunch enterprise blog?

So a friend/employee of Mike Arrington outs (sort of) a guy who has been critical of both Mike and his beloved Web 2.0.

Hmmm.

I’ll leave you with one last quote, from Mike in a comment to his post:

Startups have enough variables to contend with to reach success without loose cannons creating yet more hurdles to overcome.”

I have a question for Mike (which I bet he won’t answer).  What defines a loose cannon?  Is skepticism about the Web 2.0 business model a loose cannon?  Is it being critical of you?  Or is it something else?  Please clarify this for me.

And, by the way, I voted No.

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Morning Reading: 9/21/06

Neatorama has a story about 10 Scientific Frauds that Rocked the World.  Good heavens Miss Sakamoto – you’re beautiful!

Copyblogger has 5 Simple Ways to Open Your Blog Post With a Bang.

And if that doesn’t work, play the personality card… The Prometheus Institute (the sheer power of that name bends me into linking submission) has Five Tips to Increase Your Likeability

50 of the Funniest Homer Simpson Quotes. “Marge, don’t discourage the boy! Weaseling out of things is important to learn. It’s what separates us from the animals! Except the weasel.” (via Randy Morin)

Fred Wilson on the haphazard approach Technorati seems to take when it comes to updating blog stats.  Fred never gets updated.  I get updated every few hours, but my linkcount bounces up and down like a basketball- my numbers today are probably half what they were 6 months ago, and I get a lot more links now than I did back then.  Technorati is good for seeing who links to you so you can respond, but I’m not sure it’s all that accurate as far as the stats go.

Rosa Say on Humility in the Workplace. (via Richard Querin)

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My 10 Favorite Live Albums

I was talking with some friends about music today and we got on the topic of live records.

Here are my favorite live albums (at least as I listed them today), in order.

1. Allman Brothers – At Fillmore East
2. Grateful Dead – Europe ’72
3. Peter Frampton – Frampton Comes Alive
4. Bob Seger – Live Bullet
5. Lynyrd Skynyrd – One More From the Road
6. Emmylou Harris – At the Ryman
7. Little Feat – Waiting for Columbus
8. Mother’s Finest – Live
9. Talking Heads – Stop Making Sense
10. James Brown – Live at the Apollo

So what are your favorite live albums?

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Conversational Manifesto Update

I’ve continued to subtract and add to my blogroll as I put into action my conversational manifesto.  I’ve found some good new blogs, and I’ve dropped a lot of blogs that seem to talk at you and not with you.  It’s a work in progress, but I’m getting there.

TDavid has a very interesting post today on the conversational blogosphere.  He makes some good points that I’d like to respond to.

He gives a pretty accurate summary of the Web 2.0 movement, in which so-called companies try to get traffic by giving stuff away in the hopes that either Google or some clever VC will monetize that traffic for them.  The biggest mistake Web 2.0 made was the de facto requirement that everything be free.  It turns web sites into billboards and results in an upside down measuring stick by which the cost side of the balance sheet, traffic and use, is hailed as a worthy substitute for the revenue side and traffic matters much more than the prospects of the application that draws the traffic.

It would be hard to create a more upside down business plan.  It will work for some, the way the lottery works for some.  But it will fail for the vast majority.

TDavid’s not very excited about my archive search capabilities here at Newsome.Org- and I can’t argue with a thing he says about it.  I used to use a Perl script to do searches, but I dumped that in favor of Google.  I’d welcome any suggestions for a better search platform.  Once I find a better search approach, I’ll move the search box up.  Stuff like this is exactly why I enjoy blogging.  You never know how something you create works until people other than you try it out.

He also makes a very good point about blogs that are designed to make money- that some of them are very good, notwithstanding their purpose.  He cites Lifehacker and Download Squad as two such blogs.  I agree and would add TV Squad and Techdirt to that list.  I am a huge fan of Techdirt.  Having said that, while some are closer than others, I don’t really view those sites as blogs.  They use blogging platforms for content management, and they are interactive- but I see those sites as more of a new media news site or magazine than a blog.  For me a blog is, ultimately, a way to engage in distributed conversations with others.  Or maybe a way to exercise your writing skills- as TDavid suggests.  It might be splitting hairs- and by no means am I discounting the value of those sites.  They just aren’t traditional blogs in the way I think of blogs.

The problem with many money-oriented blogs is that, because they are selling something- be it an idea or an ad- they aren’t interested in entertaining the other side of the argument.  It you try to engage them on the issues that they hope or believe will make them money, they simply ignore you.  Which, at least in my mind, validates the other side of the argument.  It’s fine to use the blogosphere as a flea market to try and make a quick buck, but if you are going to claim to be a citizen of the blogosphere, you should at least be willing to engage other viewpoints.  If not to convince them, then at least to show that you’ve thought about some of the concerns they express.

TDavid affirms the argument made by Shelley Powers the other day- that we can get plenty of traffic without diving into the chaotic and ultimately unfulfilling echo chamber that is, too often, the A-List blogarena.  I enjoy talking with some high traffic bloggers, but when I do, it’s not because they have traffic.  It’s because some of them still value conversation and the exchange of ideas over self-importance.  The ones who start believing their own bullshit get booted from my blogroll in favor of those who view blogging as a mode of expression and not as a way to make up for real world inadequacies.

The more I think about it, the more I start to think that it’s only a few of the mega-bloggers who screw the whole system up for the rest of us.  Many mega-bloggers seem to be interested in the same sort of stuff that the rest of are seeking.  The problem is that a lot of the normal exchanges get drowned out by the bluster of the attention-mongering children that sometimes pose as the blogosphere’s resident intellectuals.  Plus, real world friendships bond some of the good guys to some of the not-so-good guys.  How else can you explain Doc Searls‘ continued involvement with Steve Gillmor.  No one, not even Doc, can convince me that Doc isn’t secretly dismayed by at least half the insanity that comes out of Steve’s mouth.  But Doc stands by someone who, I assume, is a long time real world friend.  You can’t blame him for that.

The trick is for those of us who share the same blogging philosophy to create a de facto discussion group, build some momentum, and welcome the new voices who wonder over to our campfire and take a seat.  If we can do that, all of these collateral issues will take care of themselves.

TDavid is a good and thoughtful writer.  I’ll take him up on his offer to look back at things on 9/6/11 and see how the blogosphere, and our roles in it, have changed.  Put it on your calendar.

In the meantime, take a seat by the campfire and tell a story or two.  Otherwise, this blogging thing starts to feel like work. Low paying, thankless and boring work.

It doesn’t have to be that way- if we work together.

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