You just have to feel bad for Google. Poor little thing.
It’s running around, buying everything in sight, trying to cobble together something that can avoid being immediately killed by Facebook, and here comes Apple, announcing Ping, a social network built around iTunes (and its massive day-one user base).
It reminds me of those Saturday afternoon movies, where one brave but doomed dinosaur is bravely trying to fight a bigger dinosaur, only to have some bigger, larger, scarier creature stomp up out of nowhere and devour them both.
I don’t know that Ping can unseat Facebook as the sharing, dating, time wasting, etc. hub for the masses, but I know that it has a better chance of competing with Facebook than anything I have read or reasonably imagined about the forthcoming (for months) Google.Me.
For a company that makes its money via advertising, Google seems unable to properly market itself. Everyone from Amazon to Roku saw this coming and at least tried to make a pre-emptive grab for relevance. Meanwhile Google just keeps buying arms and legs, leaving us to wonder what manner of creature it is assembling.
I’d like to be wrong. I’d like to see Google get it right and release something powerful, and elegant. Not tossed together and crammed into Gmail. I’m trying to keep my hopes up, but that rumbling sound in the distance scares me.
Poor Google. It just can’t buy a break.