Evening Reading: 12/8/08

Here’s someone’s list of 5 steps to a successful corporate Twitter presence.  Unless your corporate purpose involves marketing or goofing off, the best step for Twitter in the corporate arena is to step away.  Twitter is semi-interesting, but like everything else in the social networking space, people are desperately and futilely trying to convince each other that it has a legitimate business purpose.  There are exceptions, but in general it has about as much of a business purpose as a Wii.  Take your Wii to work and play it for an hour or two a day and see how that works out for you.

If you need empirical evidence that Twitter ain’t all it’s cracked up to be: here you go.  As my buddy Mike says, when you hear the words “Semantic Web,” your bullshit meter should go to 11.  And he is a believer.  No offense to Nick Bilton- he just happened to use Twitter and the “Semantic Web” in the same blog post.  I will say, however, that I’m not interested in anything that will serve me ads.  And there are no ads that I want to see.  None.

Meanwhile, Mashable says the way to clean up your Twitter space is to stop listening to the little people.  Don’t de-friend them, that would be rude.  Just filter them out. 

Staying on topic, Robert Scoble mounts a defense of FriendFeed.  I finally updated my FriendFeed today to include my blog posts.  There’s something about FriendFeed that appeals to me, but wasn’t Yahoo Pipes already aggregating this stuff?  At least for now, FriendFeed is on my radar.

I think it comes down to the concept of sharing.  Ease of sharing lowers the threshold for putting something in front of me, much more so than a regular blog post.  I don’t think people would be interested in tracing my route across the Interwebs, and I’m certain that I don’t have the time to trace the routes of others.  Other than “because we can,” why do we need all this redundant connectivity?  Why can’t blog posts and RSS centralize this for us and, at the same time, create a bit of an editorial threshold?

Louis Gray Mike Fruchter has some advice for generating blog traffic.  Louis Gray’s blog is a great example of how to build a blog via excellent content.  It may depend on why you read blogs (as far as readership goes, why someone writes a blog is irrelevant), but I really like it when people combine professional (whatever than means for those of us who don’t blog as a business) and personal.  There are teens of techie-bloggers out there; I like bloggers who draw me in by showing me who they are.  OmegaMom is the best example of this.  Louis rocks though.  If you don’t already read his blog, you should (RSS feed).

C|Net has a list of the top 5 music-streaming sites.  Here’s my micro-review of each:

Grooveshark: I’ve never used it, but Steve Spalding told me about it, and if he likes it it must be good.

Last.fm: I can’t explain it, but I really dislike the interface.  So so user experience.

MySpace Music: The pages at MySpace are ugly and I’m a grown man.  Never used it, never will.

Pandora: Rocks.  Excellent.  Love it.

Rhapsody: I used it until a few years ago.  I liked it OK, but I couldn’t get past the fact that it was a cousin of that bloat ware, the Real Player.

Here’s one of those brilliant ideas you can’t believe you didn’t think of.  The private lives of toys.

And, finally, some Christmas music:

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