Ad Blocking as Social Activism


“As a user, I’m ecstatic about Content Blockers. Some might say it’s not morally acceptable to block ads, but when publishers reach the point where a single 80 KB article weighs 6 MB, maybe it is time for a wake up call.”

via MacStories.

I’ve used Adblock plus and other ad-blocking solutions for as long as I can remember.  I don’t see a moral issue in any context, but when content providers load up pages with so much excess bloat, there’s no moral issue with blocking them.  To the contrary, I believe there’s a moral imperative to block them in their tracks.

I spend a fair amount of money to avoid ads.  I never watch TV in real-time, so I can skip ads.  I rarely listen to traditional radio.  I skip over ads in my podcasts (though, in fairness and loyalty, I already use many of the products who place ads in the podcasts I listen to).  If there comes a time when some content I like goes away because folks block their ads, oh well.  Figure out a better way to do it.

It’s not that all ads are horrible.  Just most of them.  But there are exceptions.  I will stop fast-forwarding and rewind a Subaru ad on TV.  They are that good.  I’m not getting tracked.  The ads don’t bloat my TV and stall my experience.  They’re just well-made, minimally intrusive and interesting.

Unlike almost all of the repetitive and bloated ads people want to heave upon us on the web.