“As a user, I’m ecstatic about Content Blockers. Some might say it’s not morally acceptable to block ads, but when publishers reach the point where a single 80 KB article weighs 6 MB, maybe it is time for a wake up call.”
I’ve used Adblock plus and other ad-blocking solutions for as long as I can remember. I don’t see a moral issue in any context, but when content providers load up pages with so much excess bloat, there’s no moral issue with blocking them. To the contrary, I believe there’s a moral imperative to block them in their tracks.
I spend a fair amount of money to avoid ads. I never watch TV in real-time, so I can skip ads. I rarely listen to traditional radio. I skip over ads in my podcasts (though, in fairness and loyalty, I already use many of the products who place ads in the podcasts I listen to). If there comes a time when some content I like goes away because folks block their ads, oh well. Figure out a better way to do it.
It’s not that all ads are horrible. Just most of them. But there are exceptions. I will stop fast-forwarding and rewind a Subaru ad on TV. They are that good. I’m not getting tracked. The ads don’t bloat my TV and stall my experience. They’re just well-made, minimally intrusive and interesting.
Unlike almost all of the repetitive and bloated ads people want to heave upon us on the web.