The second biggest problem with the Apple Watch is that it’s a watch. I get that there are a lot of people who (still) love wearing a watch. I also get that there are people who (still) wear ties and high heels. There are also people who still write letters. Fifty years ago, almost everyone wore a watch and ties and high heels were the rule, not the exception. Fast forward to 2015, and the trend line for ties, high heels and watches is not on the upswing. Betting large on watches is a backwards looking advance by the greatest technology company in the world.
I haven’t worn a watch in close to a decade, and sadly not even Tim Cook can make me want one. I saw some interesting stuff yesterday. How much indispensable stuff is another question.
What I do wear is a fitness device. I’ve worn my Fitbit (the pocket version) for over two years. It is as integral to my day as my phone or my reading glasses. I feel anxious on those rare but unavoidable days when I lose mine and have to wait a day for Amazon to deliver me another one. Until now, the best hope for an Apple Watch to find its way onto my suntanned wrist was as an improved fitness device. But, no. The fact that you have to carry your iPhone with you to get the full benefit of the Apple Watch’s fitness tracking features is the biggest problem, and a deal-stopper for me.
And while I am bemoaning the recent Apple announcements, as opposed to my more typical reaction of counting the days to preorder some new wonderment, I’m underwhelmed by the new Macbook. I’m not moved by the tech specs or the single port (and associated, expensive adapters to come), and I worry that it may spell the beginning of the end of the beautiful MacBook Airs. Yes, these new laptops are light and small and lovely, but they seem like the child of an iPad and a netbook. I want something more powerful. Like my beloved 15 inch retina MacBook Pro- the most beautiful and productive computer I’ve ever owned.
I hoped to be blown away yesterday, but I wasn’t. I’m still all-in on the Apple train, but I worry just a little about where we are headed.