Other than Macs, which are too over-priced to be taken seriously, I have become pretty reliant on Apple technology. In fact, I have become a card carrying, windshield decal rolling Apple evangelist to my real world friends.
But it would be a big mistake for Steve and Co. to force me to choose between Apple and Google, for one very simple and very important reason:
I shouldn’t have to.
Apple and Google is a combination that could and should be the tech equivalent of the Reese’s Cup. If they could just get along, and stop using me as a rope in their little tug of war.
I wish there was a Google Latitude app, so I could let Dwight know where I am in redundant fashion. It irritates me that there is no Google Voice app. But it will enrage me if Apple tries to force me towards Bing. Bing may be great. It may be the hottest thing since Halle Berry. But I should get to decide that. Not Apple.
Don’t get me wrong. It’s good to see Apple and Microsoft making nice. It is in both of their interest- and mine- to get Microsoft Office somehow onto iPads. Hell, I’d use the Yellow Pages for search if it would get me the ability to natively manipulate Word documents on my iPad.
But otherwise, it’s a dangerous gambit to keep making me a pawn in whatever war Apple thinks it is fighting with Google. Because as much as I love Apple, I need Google. Not just for the all-important search-related stuff, but for email. For maps. For Google Reader. The list goes on and on.
I realize that Google is doing its part to escalate things. But that’s because it knows it’s losing. The person getting clobbered always runs its mouth, because that’s all it can do. Apple should let its superior product do the talking, take as much of Google’s money as it can get, and give the customer the best of all worlds.
I want a world full of both Apple and Google. I don’t want to choose.
So, Apple, don’t make me. Because you might not like the choice.