My dad was a Ford dealer. Until I bought my Toyota Tundra a couple of years ago, I was a loyal Ford customer. When I bought my Toyota, I felt a little guilty.
This week, in the wake of the Toyota recalls, I received a very official looking envelope, with a large, ominous message on the front” “IMPORTANT TOYOTA RECALL INFO ENCLOSED.”
So I put it aside, and opened it today.
Much to my surprise and Ford-hate inducing irritation, it was not a letter explaining how to get my truck fixed. It was an ad from a Ford dealership trying to get me to buy a Ford. Look, there is one reason and only one reason they dressed-up the envelope like this. To get me to open some paper-spam that I would otherwise have immediately tossed in the trash. I don’t know if this is illegal, but it should be.
Candidly, I hope Freeway Ford never sells another vehicle if this is the way it tries to attract customers.
Guess what Freeway Ford? We are shopping for a car for my wife right now. Guess what else? We’re not going to buy a Ford.