When Did Online Journalism Go Full Enquirer?

When I see people post stupid headlines, like, say, this one:

Facebook Could Kill Google,

it infuriates me and makes me laugh, at the same time.  When did the entire internet go full Enquirer just to cobble together a few extra page views?

Henry Blodget, editor of the semi-ironically named Silicon Alley Insider, wrote under that headline based on some comments by some cat named Ross Sandler (or maybe it was Adam?) of some outfit called RBC (maybe the Bebo one?) about how Facebook is a major traffic source for Google.  How, exactly, this means that Facebook may one day murder Google is not clear.  To give a morsel of credit where a morsel is due, Henry does point out the important little fact that “Facebook does have a big problem relative to Google, which is that it doesn’t have a business model.”  Surely a little thing like a business model won’t keep Facebook from ending the life of a $105B company. 

When you get past the idiotic headline, the point of the story is that Facebook is growing faster than Google.  Of course a seedling is also growing faster than a massively larger ancient redwood, but who wants to get hung up on the math.  Nevertheless, there is some semblance of a point and purpose to the article, all of which is of course secondary to and nullified by the attention grabbing headline.

But everybody knows you never go full Enquirer.  Check it out.  Jason Calacanis, “Mahalo,” look Enquirer, act Enquirer, not Enquirer.  Bulldog obesessed, stupid Twitter offer.  Narcissistic, sho’.  Not Enquirer.  You know Guy Kawasaki, “Alltop.”  Self-promoter, yes.  Enquirer, maybe.  Spam on Twitter. But he charmed the pants off Metacafe and ran a book cover competition.  That ain’t Enquirer.  Robert Scoble, "Video Blogging."  Nerdish, yes.  Enquirer, no.  Henry went full Enquirer, man.  Never go full Enquirer.  You don’t buy that?  Ask all these sites, "Deadpool."  Remember?  Went full Enquirer, went home empty handed. . .