Remember that Rule I Talked About

The other day.

You know, the one about being very, very good at one thing instead of trying to be all things to all people.

Well this is not that.

Some cat with skin in the game, which is reason number one why Variety should have pulled a comment from someone else, had this to say about Amazon’s new venture:

“This is all a gamble, but if you’re going to gamble, why not do something that nobody has done before?”

I bet that makes Amazon’s shareholders feel all giddy inside.

I seriously think this might be a joke. If so, Amazon, you got me.