AOL & the Myth of Infinite Advertising


I mentioned the other day that I thought AOL’s decision to drop its subscription fees in exchange for the faint hope of more and more advertising dollars was a bad idea- and wondered why so many people have bought into the myth of infinite advertising.

Henry Blodget explains exactly why it is an act of desperation that is doomed to fail.

If you want a primer on the myth of infinite advertising, read Henry’s post.