So they canned Jeeves. Good, that whole shtick was silly from the get go.
Gary Price, Ask’s Director of Online Information Resources (which may one day join Plaxo Privacy Officer in the job name hall of fame), has a good summary of why Ask thinks it can become relevant. Gary admits that Ask is a work in progress, but sets forth some things that he believes will give Ask an advantage in the search engine sweepstakes.
My theory about the search business, moreover, is not that “users will immediately switch to the best search engine,” but that users will use whatever search engine they are used to using–unless the gulf between that search service and the leading search service becomes so great that it cannot possibly be ignored.
I’ll give Ask a try, but from where I sit, I don’t see the revolutionary advance it would take to get significant user migration.