Taking a Page from the CD Book

It seems the TV networks are taking a page from the record label cartel book and raking in almost all of the $1.99 per episode charged to download their shows onto our iPods and computers.

I still want someone to explain to me why there is a big market for downloadable videos, other than the few tech savvy, long distance rail commuters and the guy whose TIVO hiccuped and failed to record last night’s episode of Lost. Seriously, I want to know.

Selling downloadable video is the biggest much ado about nothing since Y2K.

Even if there are teens of teens who actually want to buy these reruns of free TV shows, how much jack does Apple stand to make if Apple’s take for each sale is only 54 cents. Let’s see 10,000 downloads of Lost equals $5400. Net out your costs, and put a few grand in the bank.

Yes, iPods are driving a significant portion of the online content economy. And if you have one of those video iPods I suppose you have to find something to watch on it. But in weeks and months, after the new and the cool fades, how many people are going to regularly buy and download this stuff?

The more I read about this stuff, the less I get it.

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