In Other News, the Sky is Still Blue

Yep, it’s still blue

Everyone is all a tither about this statement from Susan Decker, Yahoo’s CFO:

We don’t think it’s reasonable to assume we’re going to gain a lot of share from Google. It’s not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share.

Steve Rubel says:

I have no interest in using a product that the company doesn’t aspire to make best of breed. If search is no longer hip to Yahoo, then Yahoo Search is no longer hip with me.

Steve, guys, what do you expect? Is is better for us and for Yahoo’s shareholders if Yahoo continues to tilt at the cyber-windmill by making the impossible a major part of its corporate plan?

Face it, no one is going to surpass Google as the internet search leader. I know, I know, I know- Google passed Yahoo and Alta Vista and HotBot (which was Google before Google) and all those other search engines not all that long ago, but the race is over. Betamax and LPs used to have the largest market share too. Should Sony/BMG make it a corporate goal to make LPs the new media of choice?

Of course not. The people who have to actually make the money have to be realistic. I think Ms. Decker’s statement is not only true, it shows that Yahoo is dealing with the what is, not the what was.

Rather than try to do the impossible, Yahoo should (a) buy Technorati right now, and then (b) follow Thomas Hawk’s Yahoo savings plan. Well, except for the TIVO part. I love me some TIVO too, but it’s dying on the vine thanks to abandonment by DirecTV and its deal-a-day approach to securing a lifeline.

Again, somebody tell me why Yahoo’s admission of the obvious is either surprising or disturbing?

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