Now the Wall Street Journal has published the results of a poll (no link because the WSJ site is, in true dinosaur smoking-a-cigarette hail to the Farside fashion, a pay site) which shows that when adults buy technology the most important thing they look for is:
61% – Ease of use
58% – Customer service
57% – No-hassle installation
And when you think about it, those are three ways of saying the same thing. It has to be easy to install, easy to use and easy to get help for when you need it.
If you want a niche product that geeks will love (think Linux), it can be as hard to install and use as, say, Linux. But if you want a lot of people to use a product and keep using it (read buy upgrades), it needs to be easy. Easy’s the main thing.
A lot of hardware and software makers still don’t get it.