XM Radio Making the Right Moves

C|Net is reporting that XM Radio has surpassed the 5 million subscriber mark. It is on track to have 6 million subscribers by the end of this year. Additionally, XM has invested in WorldSpace radio in order to facilitate expansion overseas.

I have been an XM subscriber for a couple of years now. I have not listened to one second of traditional radio since the day I got XM in my truck. I can’t imagine a scenario in which I would return to traditional radio. The mindless banter and, more importantly, the ads are simply unacceptable to me in the days of XM and, at least for a while longer, TIVO. As of a few months ago, you can also access many XM stations over the internet (as long as you are already a subscriber).

I expect XM will do very well over the long haul, as long as it doesn’t overpay for sports broadcasting rights. Eventually there will be a crossroads between more music channels (which I want) and more sports (which I’m sure XM believes many of its target audience wants), but until that time, I expect to be very happy with XM.

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