When a mainstream or even semi-mainstream publication wants to cover something Web 2.0 related, particularly when it is something owned by your crony, take the reporter’s call. You are not a Rolling Stone and they are not The Rolling Stone.
You are a blogger for crying out loud. You are some guy who’s current claim to fame is that you write an online diary and have some other friends who write online diaries too.
In other words, you need them much, much more than they need you.
They get interviews from people a lot busier, richer and more famous than you all the time. If you won’t accommodate them, they’ll just move on. Or maybe embarrass you and then move on.
I learned a long time ago that there are more of me than there are reporters who want to talk to me for background and/or get a quote from me. The law of supply and demand taught me to welcome the opportunity to be cooperative with the press.
Sure, I’ve been misquoted a time or two. Once badly. But I have also built brands and netted a lot of business by being accessible and cooperative with reporters.
The rules of business, marketing, supply and demand and common sense apply to the blogosphere. To fail to recognize that is just another reason why so much of the real world doesn’t take the blogging culture seriously.
Newsome.Org 